Hi Charles, I agree with BOTN, Sam and Big D. Mostly you need to keep your eye on the prize ;
The hardest part of advertising is to think like a customer.
Here is what we did; When I got the hair brained idea that we needed a BOAT, Christi SPLANNED things to me and we agreed on a BUS. I went to work on the internet. I used both Google and Yahoo because I found different listings on each of them. I punched in all the key words; Bus, bus for sale, bus conversions, bus surplus, used buses, bus shells, discount buses, tour bus for sale..... This got me darn near all the "bus for sale" adds around the world. From there I got to click on Ebay, C-list, BBS to name a few. I also got a lot of great "How To" sites but thats another story. We found our Buses, "yes, BUSES" on line. One MCI 102a3 on ebay and the Crown super coach on c-list. Heance another story! My point is to put your add everywhere you can and when/if you choose the internet, use as many "key words" as you can think of. Even if you post the info about the bus and then on the bottem of the page type in every key word/s you can think your customer can think of. Hope this helps. All the Best, M&C
Our blog; http://singinglandcruiser.blogspot.com/
for the other stories.